Comptel’s FWD Earns Industry Recognition for Making Data Personal and Contextual
6 июня 2016 года
HELSINKI, Finland—25 May 2016—Comptel Corporation (OMX Helsinki: CTL1V) today announced that its digital sales and marketing solution for mobile data, FWD, which was introduced just last year, has been recognised for its innovation and market success with Finnish mobile operator, DNA, by the Global Telecom Business (GTB) Innovation Awards.
FWD won in the Consumer Service Innovation Category for giving DNA the ability to simplify and better contextualise and customise mobile data sales. It is Comptel’s second consecutive win in the GTB Innovation Awards, which celebrate prominent telecom industry innovators for their successful partnerships.
FWD is a cloud-based white label solution that enables contextual, time-based data sales directly from end user devices. FWD transforms megabyte-based data plans into simple time based chunks, which makes buying data simple, personal and contextual. This also drives data use and enables operators to maximise data revenues. Through FWD web interface, operators can effectively create, price, market and target their data offering in minutes, and monitor their performance in real-time. FWD also enables operators to make use of its innovative dynamic pricing capabilities, making it possible for them to differentiate the pricing, for example, between off-peak and peak hours.
"This acknowledgement demonstrates just how disruptive and innovative FWD's capabilities can be in transforming operators' mobile data sales,” said Harry Järn, Head of Comptel's FWD unit. “Finally, consumers have a more tangible and affordable means to purchase data, while operators benefit simultaneously from a unique solution for creating digital products, dynamic pricing and contextual marketing.”
“The FWD solution makes buying and using the data very easy and has been a key contribution to our consumer experience strategy,” said DNA's Handset Business Vice President, Cedric Kamtsan. “Our customers can now understand how much they are actually paying for data and no longer have to think in mega or gigabytes. From continuous customer engagement to real-time insights and giving consumers the power of choice, the application as a whole is very customer-oriented. We are proud to be the first operator in the world to bring this innovative and simple solution to mobile users.”
The award extends industry recognition of Comptel’s innovation, which has recently received several other honours, including a Communicator Award for its Operation Nexterday initiative, which aims to rewrite operator playbooks for sales, marketing and service to accelerate their imminent digital transformation, and selection as a finalist in the Light Reading Leading Lights Awards for its continuous innovative work with CSPs globally.
- Check out Comptel’s video explaining the launch of FWD on its YouTube channel.
- Read through the full DNA case study here.
- You can also read all about the launch of FWD here and more on Nexterday.org.
- Connect with Comptel on its blog, Twitter and LinkedIn.
About Comptel Corporation
Life is digital moments. Comptel perfects these by transforming how you serve, meet and respond to the needs of “Generation Cloud” customers.
Our solutions allow you to innovate rich communications services instantly, master the orchestration of service and order flows, capture data-in-motion and refine your decision-making. We apply intelligence to reduce friction in your business.
Comptel has enabled the delivery of digital and communications services to more than 2 billion people. Every day, we care for more than 20% of all mobile usage data. Nearly 300 service providers across 90 countries have trusted us to perfect customers’ digital moments. For more information, visit www.comptel.com.